Homemade Ice Cream, of which we have devoured three batches so far, is best in the homemade vanilla variety.

Peach is a close second if made with fresh, Texas hill country peaches.

-----------------------------

Tonight, we stopped at QuikTrip, a local convenience store of immense popularity. We, alone, give them mighty support although primarily in the form of $.86 refills in a styrofoam route 44 Sonic cup.


Their slogan is "Every Trip Guaranteed." I proposed to Leslie that this is an inferior slogan because it is too vague. Certainly slogans require the customer to infer the meaning. An example of a clever, working, slogan is Cingular's "Raising the
Bar." Certainly, inference is needed but it is easier and "bar" has a dual meaning - the bars indicating the signal strength of a cell phone and excelling in your endeavor - again, raising the bar.

What does "Every Trip Guaranteed" mean? How does a place of business guarantee your trip? Or might it just be the same as saying, "Boy, you just made a trip." I mean is the guarantee simply found in that a trip was made, and, if so, why is that something to guarantee? Doesn't "guarantee" naturally refer to a product, a service, something guaranteeable? Guarantee that you will have more drink options than anyone else, guarantee low prices which by the way is Wal-Mart's (Everyday Low Prices. Guaranteed.), guarantee cheaper gas, guarantee clean restrooms. Don't guarantee the trip.

-----------------------------

Tonight, we also shopped at Target. Their slogan escapes me. We purchased Caleb, age 12, new shorts. Men's department. Size 30 waist. Again, age 12.