Friday, June 23, 2006

Homemade Ice Cream, of which we have devoured three batches so far, is best in the homemade vanilla variety.

Peach is a close second if made with fresh, Texas hill country peaches.

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Tonight, we stopped at QuikTrip, a local convenience store of immense popularity. We, alone, give them mighty support although primarily in the form of $.86 refills in a styrofoam route 44 Sonic cup.


Their slogan is "Every Trip Guaranteed." I proposed to Leslie that this is an inferior slogan because it is too vague. Certainly slogans require the customer to infer the meaning. An example of a clever, working, slogan is Cingular's "Raising the
Bar." Certainly, inference is needed but it is easier and "bar" has a dual meaning - the bars indicating the signal strength of a cell phone and excelling in your endeavor - again, raising the bar.

What does "Every Trip Guaranteed" mean? How does a place of business guarantee your trip? Or might it just be the same as saying, "Boy, you just made a trip." I mean is the guarantee simply found in that a trip was made, and, if so, why is that something to guarantee? Doesn't "guarantee" naturally refer to a product, a service, something guaranteeable? Guarantee that you will have more drink options than anyone else, guarantee low prices which by the way is Wal-Mart's (Everyday Low Prices. Guaranteed.), guarantee cheaper gas, guarantee clean restrooms. Don't guarantee the trip.

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Tonight, we also shopped at Target. Their slogan escapes me. We purchased Caleb, age 12, new shorts. Men's department. Size 30 waist. Again, age 12.

5 Comments:

Blogger Pearson Family said...

Homemade PEACH icecream is my favorite. It is one of my fondest memories of Clarksville, Texas Church of Christ and Vasti Gear who always brought it.

12:02 PM  
Blogger Joyce B. said...

I love homemade Butterfinger ice cream. It's best made with twice the number of Butterfinger bars in the recipe.

1:52 PM  
Anonymous Anonymous said...

Not a big fan of frozen fruit - though peach is good - but Big Red home made (with strawberries) makes a refreshing alternative.

8:01 AM  
Blogger Briana said...

QuikTrip, Every trip guaranteed. What happens when you go to a gas station? You see people, you get gas, and perhaps a drink or something. QuikTrip is clean, sincerely friendly, has a varity of drinks, fresh sandwiches, fresh subs, fresh salads, fresh donuts - made daily. It is a higher quality of everything. The biggest thing I can think of that is guaranteed is the gas. If you purchase QT gas and for some reason your car breaks down and the official reason is the gas, QuikTrip will help you because their gasoline is guaranteed. They guarantee that when you go there, you will notice a difference and will want to come back. QuikTrip is not your typical c&g store. QT certainly "raises the bar".

4:11 PM  
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